"Natural cosmetics for family"

Launched in 2005 as the most famous natural soap brand,
THE PLANT BASE has been manufacturing 100% handmade natural soaps and
entered skin care business because of continuous consumer demand.
Since the beginning, THE PLANT BASE insists only hypoallergenic and high-performance products formulated with
only natural plants and certified organic ingredients.
With 8 different ranges and 45 skin care products, THE PLANT BASE is exporting over 10 countries and 100 global stores.
Even when became a leader in the cosmetics market, THE PLANT BASE has never stopped to
research high-technology and new ingredients for healthy beauty.
Seek true and healthy beauty through contribution to the society where we are belonging.

Ingredient lists
animal testing
Invest 85% in R&D
Certified natural patent
ingredient content

Brand Principles

Brand Principles


  • 2019
      • Entered “Skin Garden” in Japan
      • Entered “SOKO BOX” in Chile
      • Entered “Joah Box” in Morocco
      • Entered “Style Korean” in the US
      • Dec Entered “i-Herb” in the US
      • Entered “Guardian” in Vietnam
  • 2018
      • Launched baby care product
      • Entered “Lotte Mart” in Korea
      • Entered “SOKO GLAM” in the US
      • Entered “YESSTYLE” in Hong Kong
  • 2017
    • May
      • Awarded CCKS beauty award in Malaysia
    • Jul
      • Awarded Beauty award in the US
    • Jul
      • Media launch and entered 1,000 stores in Russia
    • Sep
      • Signed MOU with Naturetech Co., Ltd.
  • 2016
    • May
      • Media launch in Malaysia
    • Aug
      • Opened an off-line shop in Seoul city hall mall
    • Sep
      • Awarded “Hi Seoul 2016”
    • Nov
      • Opened an off-line shop in Sinchon
  • 2014
    • Feb
      • Launched new brand, “THE PLANT BASE”
    • Mar
      • Awarded great service from Gangnam
    • Apr
      • Chosen as the supporting project of export business by SMBA
  • 2013
    • Jan
      • Designated as an official skincare brand of Korea Model Association
    • Jan
      • Awarded top honor from BBA for skincare and K-beauty
  • 2012
    • Jan
      • Certified ISO 9001 / Patent [10-0820009]
    • Feb
      • Opened a new laboratory
    • May
      • Opened off-line shops
    • Sep
      • Sponsored by the eco-tree & the climate project NGO
  • 2011
    • Dec
      • 1st opened beauty class with customers
    • Mar
      • Opened a new headquarter in Seoul
    • Sep
      • Launched stem cell and EGF skincare products
  • 2010
    • Oct
      • Awarded the green management prize
  • 2008
    • Oct
      • Introduced as the most promising brand in Korea in Kyunghyang News
  • 2007
    • Feb
      • Changed its name to “Youngshop story”
    • Oct
      • Launched 1st natural skincare product
  • 2005
    • Mar
      • Mar Youngsoap is founded
    • May
      • May Developed 100% pure plant extract Natural soaps

R&D Center

Research & Development

Over the years, THE PLANT BASE Laboratory has been awarded high-level
accreditations that go beyond the required regulatory standards.
This recognition reflects their absolute commitment to consumer safety.
Feel safe with our nature-friendly products without additives and chemicals.
We, THE PLANT BASE, promise to give the best results.
r&d logo

Certificate of R&D

DS B/D 4F, 76, Samhaksa-ro, Songpa-gu, Seoul, KOREA
T +82-2-1661-5331 / F +82-2-567-5334 / E-MAIL global@tpbase.com
© Copyright 2015 THE PLANT BASE by YoungShop Story.